The Sage Dad is more than a name — it’s a mission.

We’re about showing up with heart, embracing the chaos, and raising confident, kind, and curious daughters (and sons!) through intentional, joyful parenting.

Whether you found us through a loaf of sourdough, a podcast episode, or a delivery bag doodle, welcome. You’re in good company.

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Not long. When my daughter turned two, about a year ago, I started working with her in the kitchen. We fell in love with baking together. Sourdough was a natural progression of our efforts and I kept getting praise about my breads. One thing led to another and I decided to get my Cottage License and sell bread.

She sure does—but not with your order.

While our daughter Sage loves baking alongside her dad and is often found perched on a stool, watching dough rise or sprinkling flour with delight, New Jersey’s Cottage Food Law doesn’t allow anyone other than the licensed operator to handle customer food.

So rest assured — all products sold are prepared solely by Rob (aka The Sage Dad) in full compliance with safety regulations.

That said, Sage is a big part of the spirit behind what we do. She helps us bake for our own family, taste-tests scones (enthusiastically!), and even joins on deliveries now and then with a big wave and a bigger smile.

We use private well water from our home in Hunterdon County, NJ, and we take its quality seriously.

Our water has been professionally tested and confirmed free of contaminants like lead, PFAS, and other harmful substances. But we don’t stop there.

Every drop used in our baking is also filtered through an advanced 7-stage reverse osmosis system (iSpring RCC7AK-UV) which includes:

• Reverse Osmosis Filtration – Removes up to 98% of impurities including lead, fluoride, arsenic, chlorine, and even PFAS
• UV Sterilization – Uses ultraviolet light to destroy bacteria, viruses, and microorganisms
• Alkaline Remineralization – Adds back healthy minerals for better-tasting, balanced water

This means the water feeding our sourdough starter — and yours — is not just clean, but pure, mineral-balanced, and microbially safe.

It’s one of the secret ingredients behind our bread’s unique flavor and the reason we’re confident in every loaf that leaves our oven. 🥖💧